There’s no shortage of startups. To convince investors, you need more than exchangeable technologies and precisely calculated business models. All entrepreneurs are pitching a future that they believe in.

We all know what purpose it. That thing that gets you up in the morning instead of keeping you from falling asleep at night. But how to craft and tell it so your partners, your investors and your customers, will be on board with you to achieve that larger-than-you idea?

Purpose Narrative Development

We help to craft the narrative that directs to both the customers’ and investors’ hearts. Our strategic narratives meant not only to increase growth and profit, but also with purpose strategically developed to win over investors who put relevant and meaningfulness over the blind chase of margin.

Capture Stakeholders’ Attention

Investments are booming – but they are increasingly spread over more risk-financed companies. Venture capital spending hits all-time high in 2018, eclipsing dotcom bubble record. Venture capital investors deployed nearly $131 billion across 8,949 deals in 2018, according to new data from PitchBook and the National Venture Capital Association. Competition is stiffening, however. In the same year, there were 30.2 million small businesses operating in the U.S. alone. Venture capital as a source of finance has therefore declined dramatically for individual founders. Even though the market is booming, investors have greater choice and have been looking at more than just financial performance.

Without a sense of purpose, no company, either public or private, can achieve its full potential.

Laurence D. Fink – Founder, Chairman and Chief Executive Officer of BlackRock, Inc.

Communicate Meaning and Purpose

Investors want growth. In a world in which high economic growth rates are confronted with rising social concerns, an increasing number of sponsors are looking for commitments that achieve a higher goal. Never was the public perception of companies bigger and more extensive than now. A startup not only has to promise rapid returns to stand out among the many new business ideas – it also has to respond in the long term to people’s everyday realities and dreams in order to be able to tell a growth story for many years to come.

This is why today, already in the first round of discussions, are you ready to discuss questions such as:

  • What role does your company play in society?
  • What relevance do you have for the technological and systemic themes of the future?

Any company looking for capital needs sound purpose strategies in order to offer appraisers a ‘why’. After all, a company without deeper meaning will never reach its full potential.

We develop convincing strategic narratives that take both the market as well as social developments into account.